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Zare Baba Urges Adamawa First Lady’s Press Crew to Embrace Strategic Communication
move beyond routine reporting and embrace strategic, ethical and impact-driven media communication
Zare Baba Urges Adamawa First Lady’s Press Crew to Embrace Strategic Communication
The Vice President, Nigeria Union of Journalists (NUJ), Zone E, Zare Baba, has urged the press crew of the Wife of the Executive Governor of Adamawa State to move beyond routine reporting and embrace strategic, ethical and impact-driven media communication.
Baba made the call while delivering a paper titled “Enhancing Professionalism, Excellence and Effective Media Communication” during an in-house media training for the press crew on Wednesday, September 30, 2026, at Livak Hotel, Karewa GRA, Jimeta-Yola.
He said modern government media personnel must not only report activities but also provide context, explain their significance and communicate the impact of government programmes and interventions to the public.
Baba described the press team as the “eyes, ears, pen, camera, voice and shield” of the office, stressing that professionalism should be reflected in accuracy, integrity, confidentiality, punctuality, preparedness, respect and discipline.
He emphasized the importance of verification and ethical journalism, warning against fabrication, misrepresentation, plagiarism and the publication of unverified information, noting that credibility remains the most valuable asset of any press team.
The NUJ Vice President also advocated a structured workflow for media operations, from observing and verifying information to capturing, writing, editing, approving, publishing, monitoring and archiving content.
On social media, Baba urged the press crew to understand the distinct communication demands of platforms such as Facebook, X, Instagram, TikTok and WhatsApp, while using human-interest stories to complement statistics and official information.
He further highlighted the need for effective crisis communication, advising media personnel to avoid speculation, emotional responses and online confrontation, while prioritising facts, consultation, professionalism and timely correction of misinformation.
The training also addressed team coordination, photography, videography, headline writing, press releases and practical exercises designed to strengthen the crew’s professional capacity.
Baba challenged the press team to measure success not by “how much we published,” but by the difference their communication makes in informing, engaging and connecting with the people.
He concluded with a call for a shift from routine reporting to professional storytelling, publicity to strategic communication, activity to impact, and individual effort to team excellence.
Adamawa Govt Pledges Stronger Media Partnership Ahead of 2027 Elections
Governor Fintiri Pardons Nine Inmates, Commutes Death Sentence to Mark Nigeria’s 66th Independence Anniversary In commemoration of Nigeria’s 66th Independence Day celebration, Governor Ahmadu Umaru Fintiri of Adamawa State has granted pardons to nine inmates serving various terms in correctional facilities across the state. A statement issued by the Chief Press Secretary to the Governor, Humwashi Wonosikou, said the Governor ordered the immediate release of the pardoned inmates, noting that all legal formalities had been concluded with the Nigerian Correctional Service. “The Governor acted on the advice of the Advisory Committee on the Prerogative of Mercy and in exercise of the powers conferred on him by Section 212(1)(d) of the Constitution of the Federal Republic of Nigeria, 1999 (as amended),” the statement said. According to the statement, those granted pardon and discharged include Abubakar Dajo, who was serving at the Maximum Security Custodial Centre, Jos; Zabadi Ayuba and Salvation Nyamso, both serving at the Numan Custodial Centre. Others are Amir Idris, Mohammed Saidu, Yaro Sambo, Buhari Salisu, Urube Samuel and Bamaiyi Amos, who were discharged from the Jimeta, Ganye, Guyuk, Yola Old and Kojoli Custodial Centres, respectively. In addition to the pardons, Governor Fintiri approved the commutation of the death sentence imposed on one inmate, Saidu Abdullahi of the Yola Old Custodial Centre, to life imprisonment. The Governor’s action, the statement noted, was in the spirit of the Independence anniversary and reflects the government’s commitment to mercy, justice and the rehabilitation of offenders. The pardons and commutation take immediate effect, the statement added.
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Governor Fintiri Pardons Nine Inmates, Commutes Death Sentence to Mark Nigeria’s 66th Independence Anniversary In commemoration of Nigeria’s 66th Independence Day celebration, Governor Ahmadu Umaru Fintiri of Adamawa State has granted pardons to nine inmates serving various terms in correctional facilities across the state. A statement issued by the Chief Press Secretary to the Governor, Humwashi Wonosikou, said the Governor ordered the immediate release of the pardoned inmates, noting that all legal formalities had been concluded with the Nigerian Correctional Service. “The Governor acted on the advice of the Advisory Committee on the Prerogative of Mercy and in exercise of the powers conferred on him by Section 212(1)(d) of the Constitution of the Federal Republic of Nigeria, 1999 (as amended),” the statement said. According to the statement, those granted pardon and discharged include Abubakar Dajo, who was serving at the Maximum Security Custodial Centre, Jos; Zabadi Ayuba and Salvation Nyamso, both serving at the Numan Custodial Centre. Others are Amir Idris, Mohammed Saidu, Yaro Sambo, Buhari Salisu, Urube Samuel and Bamaiyi Amos, who were discharged from the Jimeta, Ganye, Guyuk, Yola Old and Kojoli Custodial Centres, respectively. In addition to the pardons, Governor Fintiri approved the commutation of the death sentence imposed on one inmate, Saidu Abdullahi of the Yola Old Custodial Centre, to life imprisonment. The Governor’s action, the statement noted, was in the spirit of the Independence anniversary and reflects the government’s commitment to mercy, justice and the rehabilitation of offenders. The pardons and commutation take immediate effect, the statement added.
Binani Campaign Organization Condemns Babachir Lawal’s “Indecent” Utterances, Calls for Party Discipline
Zare Baba Urges Adamawa First Lady’s Press Crew to Embrace Strategic Communication
Adamawa CPS Urges Journalists to Embrace In-Depth Reporting, Move Beyond “He Said” Style
Adamawa Govt Pledges Stronger Media Partnership Ahead of 2027 Elections
Governor Fintiri Pardons Nine Inmates, Commutes Death Sentence to Mark Nigeria’s 66th Independence Anniversary In commemoration of Nigeria’s 66th Independence Day celebration, Governor Ahmadu Umaru Fintiri of Adamawa State has granted pardons to nine inmates serving various terms in correctional facilities across the state. A statement issued by the Chief Press Secretary to the Governor, Humwashi Wonosikou, said the Governor ordered the immediate release of the pardoned inmates, noting that all legal formalities had been concluded with the Nigerian Correctional Service. “The Governor acted on the advice of the Advisory Committee on the Prerogative of Mercy and in exercise of the powers conferred on him by Section 212(1)(d) of the Constitution of the Federal Republic of Nigeria, 1999 (as amended),” the statement said. According to the statement, those granted pardon and discharged include Abubakar Dajo, who was serving at the Maximum Security Custodial Centre, Jos; Zabadi Ayuba and Salvation Nyamso, both serving at the Numan Custodial Centre. Others are Amir Idris, Mohammed Saidu, Yaro Sambo, Buhari Salisu, Urube Samuel and Bamaiyi Amos, who were discharged from the Jimeta, Ganye, Guyuk, Yola Old and Kojoli Custodial Centres, respectively. In addition to the pardons, Governor Fintiri approved the commutation of the death sentence imposed on one inmate, Saidu Abdullahi of the Yola Old Custodial Centre, to life imprisonment. The Governor’s action, the statement noted, was in the spirit of the Independence anniversary and reflects the government’s commitment to mercy, justice and the rehabilitation of offenders. The pardons and commutation take immediate effect, the statement added.
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Zare Baba Urges Adamawa First Lady’s Press Crew to Embrace Strategic Communication